PLATFORM
Discover the innovative features that make 360 Media Planner the ultimate software for smarter media campaigns.
Don't Place Any Media, Until You Think 360MP!
Intelligent Planning
Whether you’re focusing on digital, social, or traditional media, our platform helps you design campaigns that deliver maximum return on investment (ROI). 360 MP provides millions of data points combined with thousands of equations so you can tailor your plan specifically to fit your needs. Its intelligent planning tools enable you to create targeted advertising campaigns that align with your objectives.
Data-Driven Decisions
360 Media Planner provides clean accurate data, updated bi-annually and annually, to stay current with market and media conditions. 360 MP also provides real-time analytics that reveal how your campaigns are likely to perform, allowing you to make data-driven decisions. Identify high-performing channels, optimize budgets, and adjust your strategy to ensure your advertising dollars are spent effectively.
Integrated Reach & Frequency
360 Media Planner allows you to combine and measure reach and frequency across all media types, providing a unified view of your campaign’s overall impact. With this comprehensive insight, you can plan smarter and avoid over-saturating or underutilizing any advertising channel. 360 MP also combines market audience numbers for social, digital, and traditional media.
Customizable Dashboards & Reports
Tailor your 360 Media Planner dashboard to display the metrics that matter most to you. Create custom reports for stakeholders, clients, or team members with ease. Our flexible reporting system enables you to visualize your data in a way that drives better business decisions, whether it’s a single county or across the national footprint, 360 MP has you covered.
Collaboration & Workflow
Effective media planning requires teamwork. 360 MP offers robust collaboration tools, allowing your team to work together seamlessly. Assign tasks, share insights, and track progress to ensure everyone is aligned with your advertising strategy.
Secure & Scalable
360 Media Planner is designed to grow with your business. Our platform is secure, reliable, and scalable, ensuring you can meet your business needs as they evolve. Whether you’re a boutique agency or a national conglomerate, 360 MP provides the flexibility you need.
Retail Media Networks (RMNs)
360 Media Planner provides the ability to isolate specific retail media networks so that they are accurately portrayed when considering them as a media placement option. 360 MP will convert specific RMN data into a concrete plan that accurately depicts the impact on your overall campaign.
Training & Support
360 MP offers live training on how to access and use the platform, including video courses. A live American help desk is available by phone or email.
